Did you know that becoming a skilled and certified freelance makeup and hair artist is not the end of your journey to stand out as a professional in the field? Once you are in the industry, your next challenge is to excel and standout amongst the competition! There are many different steps you can take to stand out from the crowd.
1. Seek additional training
Just because you’re an officially certified makeup artist does not mean that you cannot learn more or enhance your skills based on trends. Look for a master class to improve your skills and bring them to the next level. If you have already mastered the courses, consider expanding your skills portfolio. Maybe you can learn more about the target market it will definitely be helpful. Customers are very happy to see that it is possible to fix their hair, nails and makeup in one place!
2. Practice and learn
You already know that the best and top-rated makeup professionals are always on the move to learn new things. However, there are other means to learn beside taking additional training. Follow up with the latest trends by following makeup and fashion blogs, vlog and other makeup publications. Try the products you see on these channels and practice the latest techniques. When you master trends, it keeps your skills and services up-to-date and ensures you are always evolving.
3. Network on and offline
Each cosmetic and beauty industry, one of the best ways to get new customers, is by referral. Customers who are very happy with your work will inform their friends of their wonderful experiences.
But customers are not the only ones who can refer you. Other cosmetic industry experts can also recommend you their customers or business contacts. Network through the social platforms to create a professional relationship with hairdressers, photographers, fashion designers, etc. You do not want to force your business card on someone, but you want your name to be there as much as possible.
4. Create a solid brand
Many makeup artists work professionally, but they cannot create real or actual brands. Regardless of whether you are working with a cosmetics firm or focusing on freelance contracts, you should create a recognisable brand name and logo that showcases your skills. You will look very organised, professional and legal compared to other professionals who have not yet created a marketable image.
5. Be proactive about opportunities
Sometimes you will find great opportunities if you are lucky. The most successful professionals are those who look out for opportunities that could spring up them between contracts. Downtime is nice, but you should use it to visit casting websites, publish your beauty portfolio on industry forums, create your network and online presence. Be professional and been to forward, but advertise your brand to the public and show people that you are ready to work.
6. Specialize, but stay diverse
One key element to stand out from the crowd as a freelance makeup and hair artist is to become an expert in something, have area speciality. If you are the only makeup artist in your city that does special effect makeup or airbrush makeup, you have won a segment of the target market. Anyone looking for these services will come to you first. However, specialisation does not mean it’s the only kind of makeup you should offer. Keep your skills diverse and stay current with other makeup areas so you can continue to offer all services to your clients.
7. Create a positive reputation
Even as simple as your attitude towards customers can help you stand out from others in the industry. Acting professionally is important, once you are friendly, approachable and entertaining at work with, you create a reputation by offering your customers a positive experience. Customers who love your company and your skills will refer you to their friends and write positive feedback about your services, which means you have more customers!
8. Be innovative
Keep in mind that most of your customers are probably not a professional makeup artist. Even those who want simple, classic services will be redirected to you if you can show them a mix of what they are looking for and real creativity. Showing one or two unique, innovative screens with basic skills with customers will prove that you are well rounded. They will be impressive more than artists who only display looks that are safe and subtle, Show them you are worth it!
To standout form the competition as a freelance hair and makeup artist does not mean you are showing that you are better than others. Try rise permanently above comparison. You want to show your customers why you are personally talented and valuable in your own way. By investing your time and effort with your knowledge and skills, you are investing in your professional career and therefore, a better future in makeup artistry!