7 cruelty free makeup brands

What Makeup Brands Are Cruelty Free?

We tend to grab our favorite makeup brands whilst forgetting one detail – are they socially responsible, which products are cruelty free? We overlook such an important detail, when we’re sure you would like to know which brands are animal testing and those who aren’t.

Brands are only allowed to announce they are cruelty-free when they have gone to the lengths of banning all tests on animals for their ingredients. In the UK, cosmetics companies have been forbidden from animal testing since 1998, but unfortunately this isn’t the case for every company.

fenty beauty cruelty free makeup

When Rihanna launched Fenty Beauty, we all know she was streets ahead by creating an inclusive makeup brand – we saw a wide range of skin tones for foundation, and various races and sizes in the advertisements. But another reason why love Fenty Beauty, is because it is cruelty-free. They strive to be cruelty-free and also do not allow their suppliers to test on animals. Also, the Fenty Skin line is vegan – what’s not to love?


Mecca Max is Mecca Cosmetic’s own brand that are passionate about creating cruelty-free and vegan cosmetics for their loyal customers. Their prices are affordable, proving that price-point shouldn’t determine a company’s ethos. They are the best at providing affordable products that respect people and animals alike. We have our eyes on their Dream Queen Eye and Face Palette – you can’t go wrong with those warm summery tones!



Charlotte Tilbury cruelty free makeup

British celebrity makeup artist Charlotte Tilbury certainly knows a thing or two when it comes to makeup. Her luxury brand is cruelty-free, and doesn’t test on animals in any country. And though they aren’t 100% vegan, they have a selection of products available to vegan customers, which are well indicated in store and online. You can create an amazing look with her iconic Pillow Talk lipsticks guilt-free!

illamasqua cruelty free makeup

Renowned for its cruelty-free policies. They have been against animal-testing from their very beginnings in 2008, and will never support it. They have even collaborated with PETA! The brand is adored by celebrities and makeup artists for their long-lasting and socially responsible products in a range of diverse colors and skin tones! They even have a list of products that are vegan. Other brands should take note!

urban decay cruelty free makeup

When you think of some of the biggest makeup brands out there, you think of Urban Decay. They don’t let this get to their heads – they have never tested on animals, and never will, it’s one of their key messages. They are also proud to have a vegan line, to cater for all their customers. So yes, you have an excuse to get another Naked palette!



Hourglass cruelty free makeup


As one of the new leaders in luxury cosmetics, Hourglass strive to create innovative and long-lasting products all whilst steering clear of animal testing in the development phase of production. They also refuse to sell their products to countries known for their animal testing, so their brand message is crystal clear! We love their for a beautiful glow to the skin!

bare minerals cruelty free makeup


bareMinerals boast “clean beauty” – they have been cruelty-free since the beginning back in 1995 and haven’t looked back! Their products are chemical-free too, so you know they are going to pamper your skin and nourish it. They are becoming increasingly inclusive and have created a lipstick collection called Nude which has 40 different shades for all skin tones. They also offer vegan-friendly alternatives to their brushes, they really do cater for everyone!


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